
Advertisement Opportunities
Baked-in, Dynamic Advertising
Define
"Baked-in"
Define
"Dynamic"
Why Choose Podcast Advertisements?
Statistics provided by the 2018 Interactive Advertising Bureau (IAB) (Reference here)
65%
said that podcast advertisments increased thier purchase intent
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said that they are likely to visit the advertiser's website after hearing an ad
45%
45%
Podcast hosts are trusted by 45% of all listeners over social media advertisers and general internet advertisements
said they would consider a new product or service after hearing a promotion via their favorite podcasts
42%
37%
have said that podcast advertisement is a primary source of researching new brands and markets
“Podcasting is truly an opt-in medium that creates listener trust, fosters intimacy because it’s consumed audibly and is measurable and scalable. Additionally, most ads come in the form of a host-endorsed message, which is an incredibly effective method of converting a call-to-action to a sale.”
- Kurt Kaufer
Forbes Councils Member
Reference